An Empirical Evaluation of Technology Acceptance Model in Mobile  Devices in Healthcare Industry

Authors

Abdul Kabeer Kazi Dean, Faculty of Health Management Sciences, Baqai Medical University, Karachi, Sindh, Pakistan
Amna Jatoi Lecturer, Institute of Business and Health Mangement, Dow University of Health Sciences, Karachi, Sindh, Pakistan
Hira Hashmani Assistant Manager, Institute of Business and Health Mangement, Dow University of Health Sciences, Karachi, Sindh, Pakistan

Artificial Intelligence, TAM Model, Mobile Devices, Healthcare Sector

Digital technology is spreading overall industry with a rapid growth, especially in the

healthcare industry. Researcher are globally working on different models of technology

acceptance but from the initial day technology acceptance was a dilemma for the scientists.

This study aims to investigate how patient trust on the healthcare related mobile

applications will leads towards their usage and what is the role of the technology acceptance

model in this prospective. Primary data was collected from the 345 different patients of

Karachi city who are the users of different mobile healthcare applications by a closed ended

questionnaire through judgmental sampling. The gathered data was analyzed by using a

Partial Least Square approach with SmartPLS software. The result of this study shows that

trust is one of the key factors which promotes the usage of the healthcare mobile

applications through the technology acceptance model among the patients of Karachi city.

Results also shows that the usage of the healthcare related applications are mainly based on

how much patients trust the application. More trust in the result and more usage of the

application devices. Furthermore it is recommended to the healthcare sector to increase

their investment in the area of artificial intelligence to enhance it accordingly